The Underbelly BBQ and Grill Restaurant

Brand identity for a BBQ restaurant that caters to “unapologetic carnivores”. Menu pages stack together to complete the illustration inspired by woodblock prints, which feature all the fresh ingredients on offer.

Client: Fictional project
Responsibilities: Ideation and sketching of concepts, designing the layout of the menu, creating illustrations
Tools Used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign